Privacy Policy & End User License Agreement

Privacy Policy

Protecting your personal information is our priority.

Maxion Ltd, a company existing under the rules and regulations of the Abu Dhabi Global Market, Abu Dhabi, UAE (“we” or “Maxion”), is responsible for your personally identifiable information (PII). This privacy policy (the “Policy”) will help you understand what information we collect, why we collect this information and your rights to this information.

This Policy applies to our websites, apps, events and other services related to matchmaking and dating as provided by us or our associates (collectively the “Services”). By using the Services, you consent to the data processing practices described in this Policy.

Collection of your Personal Information

To better provide you with products and services offered, we may collect PII if you participate in any of our surveys or if you request a service from us. These can include your:

First and last name;
E-mail address;
Phone number;
Age/date of birth;
Dating challenges and desires;
Languages spoken;
Concerns about matchmakers;
Cities you want to date in;
Online dating experience;
Experience with matchmakers;
IP address;
Browser type;
Domain names;
Times of accessing;
Referring website/app addresses

Collection of your information

You will be asked to voluntarily provide certain personal information to us when you elect to use certain products or services. These may include:

(a) registering for an account;
(b) submitting your credit card or other payment information when ordering and purchasing products and services;
(c) contacting our customer service.

Where we require your information for mandatory purposes, and you decline to provide this information, we will advise you of the consequences, which may include rejecting your application or failing to continue services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us.

We also may gather additional personal or non-personal information in the future.

Automated collection of personal information

Maxion may automatically collect personal information through:

(a) keeping track of the websites, apps and pages you visit while using the Services, in order to determine what Services are the most popular. This data is used to deliver customised content and advertising within the Services to customers whose behaviour indicates that they are interested in a particular subject area;

(b) tracking information about your computer hardware and software like your IP address, browser type, domain names, access times and referring website/app addresses. This information is used for the operation of the Services, to maintain the quality of the Services, and to provide general statistics regarding use of the Services.We also use Google AdSense Advertising for our Services and Google AdWords remarketing service to advertise on third-party websites and/or apps (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example, using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page or a site in the Google Display Network.Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the site. Any data collected will be used in accordance with this Policy and Google’s privacy policy.

Children Under 21

Our services should only be used by people over the age of twenty one. Maxion does not knowingly collect personally identifiable information from children under the age of twenty one.

Use of Cookies

We may use “cookies” to help you personalise your online experience. A cookie is a text file that is placed on your computer by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to your device and can only be read by a web server in the domain that issued the cookie to you.

You have the ability to accept or decline our cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Services.

Use of your PII

We may use the information we collect from you when you register, respond to a survey or marketing communication, surf the app, or use certain other site features or our Services in the following ways:

• To improve our Services in order to serve you better;
• To provide the Services or products you requested, such as administering/managing your account and helping you connect with other members to date;
• For marketing or promotional purposes;
• To contact you regarding our Services or services of third parties;
• To alert you in the event of an acquisition or merger.

Sensitive PII

To provide the best service, we occasionally collect sensitive personal data (Sensitive PII), which may include race, sexual preference, religion, and disability details, amongst other types of data.  Where we collect and use this data, we will only collect this data when we need it to benefit your experience, and we will hold this data to the highest standard.

Information We Disclose

We will share your PII with third parties only in the ways that are described in this Policy. We do not sell, trade, or otherwise transfer to outside parties your PII unless we provide you with advance notice.

This does not include website hosting partners and other parties who assist us in operating our app, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe it is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.

Our affiliated and non-affiliated third parties may offer you the opportunity to receive information concerning their products and services. If you elect to receive such communications from these third parties, we may share your name and contact information.

We may disclose your information to non-affiliated third parties that perform operational or marketing services for us. These companies are authorised to use your personal information only as necessary to provide these services to us. Such sharing will be done in accordance with applicable law.
We may also disclose or transfer your information in response to legal processes such as to comply with a subpoena or similar legal process or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request, where required by applicable law, or if we are acquired by or merged with another company.

Suppose we are involved in a merger, acquisition, or sale of all or a portion of our assets. In that case, you will be notified by a prominent notice on our app of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.


This app contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information

Maxion takes a list of measures to secure your personal information from unauthorised access, use, or disclosure, such as encryption, web application firewalls, deployment of secure coding practices, strong authentication and authorisation methods. When personal information (such as a credit card number) is transmitted to other websites and/or apps, it is protected through the use of encryption, such as the Transport Layer Security (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorised access to or alteration of your personal information. Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that:

(a) there are security and privacy limitations inherent to the internet which are beyond our control and; (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Your rights to your personal information

Subject to certain exceptions set out below, on receipt of a verifiable request from you, you have the following rights:
• Access your personal information or request a copy of such information from us;
• Update or correct your personal information;
• Restrict the use of your personal information; and
• Delete/erase your personal information from our records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

• Complete the transaction for which the personal information was collected, provide a good or service requested by you or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
• Detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity;
or prosecute those responsible for that activity;
• Debug to identify and repair errors that impair existing intended functionality;
• Comply with relevant data protection regulations;
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent; or
• Comply with an existing legal obligation.

Where we are unable to action a request relating to your personal data, either in part or in full, we will advise you of our rationale in writing. Be aware that we will be unable to action a request where we are unable to verify you.

Data Retention

We collect data to build a meaningful relationship with our client base. We hold your data for the duration of our relationship and for 5 years after ( I suggest this number should reflect your possible legal liabilities after your service has ended) to ensure a quality service. We will only hold data for longer than this period where:

(a) the data is anonymised (and therefore is no longer considered your data);
(b) your data is held for archiving purposes and is no longer used;
c) your data is pseudonymised to be used by our technical team to improve our services; and
(d) you request your data to be removed via a data subject request, and we can comply with your request.


We may ask you to collect your data using your consent. Where we collect for this reason, we will explain why we are using the data so you can decide if you would like to disclose this information to us. Data collected using your consent will only be used for the purpose stated, and you have the right to withdraw your consent at any time.

E-mail Communications

Maxion may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Maxion or click on a link therein.
If you would like to stop receiving marketing or promotional communications via email from Maxion, you may opt out of such communications by clicking on the UNSUBSCRIBE button.

External Data Storage Sites

We may store your data on servers provided by third-party hosting vendors with whom we have contracted. We only transfer your data to a jurisdiction with data privacy laws similar to the ADGM and who are deemed adequate by the ADGM data protection office.  Should we transfer data to a jurisdiction not considered adequate, we will ensure your data is subject to a further contractual safeguard to hold our affiliate to the same standard as Maxion.

Changes to this Policy

Maxion reserves the right to change this Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our app, and/or by updating any privacy information.

Your continued use of the Services after such modifications will constitute your:

(a) acknowledgement of the modified Policy; and
(b) agreement to abide and be bound by that Policy.

Contact and Complaints

We would appreciate the opportunity to resolve your concern about how we use your data. However, if our resolution is not sufficient, you have the right to complain to the Data Protection Office

If you have any questions or comments regarding this Policy, please contact us using

Last updated November 28, 2023

MAXION LTD is licensed to You (End-User) by MAXION LTD, located and registered at 1133 Register11, Al Maqam Tower, Abu Dhabi Global Market Square, Al Maryah Island 00000, United Arab Emirates ("Licensor"), for use only under the terms of this License Agreement.By downloading the Licensed Application from Apple's software distribution platform ("App Store"), and any update thereto (as permitted by this License Agreement), You indicate that You agree to be bound by all of the terms and conditions of this License Agreement, and that You accept this License Agreement. App Store is referred to in this License Agreement as "Services."The parties of this License Agreement acknowledge that the Services are not a Party to this License Agreement and are not bound by any provisions or obligations with regard to the Licensed Application, such as warranty, liability, maintenance and support thereof. MAXION LTD, not the Services, is solely responsible for the Licensed Application and the content thereof.This License Agreement may not provide for usage rules for the Licensed Application that are in conflict with the latest Apple Media Services Terms and Conditions ("Usage Rules"). MAXION LTD acknowledges that it had the opportunity to review the Usage Rules and this License Agreement is not conflicting with them.MAXION LTD when purchased or downloaded through the Services, is licensed to You for use only under the terms of this License Agreement. The Licensor reserves all rights not expressly granted to You. MAXION LTD is to be used on devices that operate with Apple's operating systems ("iOS" and "Mac OS").  

1. THE APPLICATIONMAXION LTD ("Licensed Application") is a piece of software created to Online matchmaking services — and customized for iOS mobile devices ("Devices"). It is used to Connect people.

2.1  You are given a non-transferable, non-exclusive, non-sublicensable license to install and use the Licensed Application on any Devices that You (End-User) own or control and as permitted by the Usage Rules, with the exception that such Licensed Application may be accessed and used by other accounts associated with You (End-User, The Purchaser) via Family Sharing or volume purchasing.
2.2  This license will also govern any updates of the Licensed Application provided by Licensor that replace, repair, and/or supplement the first Licensed Application, unless a separate license is provided for such update, in which case the terms of that new license will govern.
2.3  You may not share or make the Licensed Application available to third parties (unless to the degree allowed by the Usage Rules, and with MAXION LTD's prior written consent), sell, rent, lend, lease or otherwise redistribute the Licensed Application.
2.4  You may not reverse engineer, translate, disassemble, integrate, decompile, remove, modify, combine, create derivative works or updates of, adapt, or attempt to derive the source code of the Licensed Application, or any part thereof (except with MAXION LTD's prior written consent).
2.5  You may not copy (excluding when expressly authorized by this license and the Usage Rules) or alter the Licensed Application or portions thereof. You may create and store copies only on devices that You own or control for backup keeping under the terms of this license, the Usage Rules, and any other terms and conditions that apply to the device or software used. You may not remove any intellectual property notices. You acknowledge that no unauthorized third parties may gain access to these copies at any time. If you sell your Devices to a third party, you must remove the Licensed Application from the Devices before doing so.
2.6  Violations of the obligations mentioned above, as well as the attempt of such infringement, may be subject to prosecution and damages.
2.7  Licensor reserves the right to modify the terms and conditions of licensing.
2.8  Nothing in this license should be interpreted to restrict third-party terms. When using the Licensed Application, You must ensure that You comply with applicable third-party terms and conditions.

3.1  The Licensed Application requires a firmware version 1.0.0 or higher. Licensor recommends using the latest version of the firmware.
3.2  Licensor attempts to keep the Licensed Application updated so that it complies with modified/new versions of the firmware and new hardware. You are not granted rights to claim such an update.
3.3  You acknowledge that it is Your responsibility to confirm and determine that the app end-user device on which You intend to use the Licensed Application satisfies the technical specifications mentioned above.
3.4  Licensor reserves the right to modify the technical specifications as it sees appropriate at any time.

4.1  The Licensor is solely responsible for providing any maintenance and support services for this Licensed Application. You can reach the Licensor at the email address listed in the App Store Overview for this Licensed Application.
4.2  MAXION LTD and the End-User acknowledge that the Services have no obligation whatsoever to furnish any maintenance and support services with respect to the Licensed Application.

You acknowledge that Licensor will be able to access and adjust Your downloaded Licensed Application content and Your personal information, and that Licensor's use of such material and information is subject to Your legal agreements with Licensor and Licensor's privacy policy: acknowledge that the Licensor may periodically collect and use technical data and related information about your device, system, and application software, and peripherals, offer product support, facilitate the software updates, and for purposes of providing other services to you (if any) related to the Licensed Application. Licensor may also use this information to improve its products or to provide services or technologies to you, as long as it is in a form that does not personally identify you.

The Licensed Application may invite you to chat, contribute to, or participate in blogs, message boards, online forums, and other functionality, and may provide you with the opportunity to create, submit, post, display, transmit, perform, publish, distribute, or broadcast content and materials to us or in the Licensed Application, including but not limited to text, writings, video, audio, photographs, graphics, comments, suggestions, or personal information or other material (collectively, "Contributions"). Contributions may be viewable by other users of the Licensed Application and through third-party websites or applications. As such, any Contributions you transmit may be treated as non-confidential and non-proprietary. When you create or make available any Contributions, you thereby represent and warrant that:1. The creation, distribution, transmission, public display, or performance, and the accessing, downloading, or copying of your Contributions do not and will not infringe the proprietary rights, including but not limited to the copyright, patent, trademark, trade secret, or moral rights of any third party.2. You are the creator and owner of or have the necessary licenses, rights, consents, releases, and permissions to use and to authorize us, the Licensed Application, and other users of the Licensed Application to use your Contributions in any manner contemplated by the Licensed Application and this License Agreement.3. You have the written consent, release, and/or permission of each and every identifiable individual person in your Contributions to use the name or likeness or each and every such identifiable individual person to enable inclusion and use of your Contributions in any manner contemplated by the Licensed Application and this License Agreement.
4. Your Contributions are not false, inaccurate, or misleading.
5. Your Contributions are not unsolicited or unauthorized advertising, promotional materials, pyramid schemes, chain letters, spam, mass mailings, or other forms of solicitation.
6. Your Contributions are not obscene, lewd, lascivious, filthy, violent, harassing, libelous, slanderous, or otherwise objectionable (as determined by us).
7. Your Contributions do not ridicule, mock, disparage, intimidate, or abuse anyone.8. Your Contributions are not used to harass or threaten (in the legal sense of those terms) any other person and to promote violence against a specific person or class of people.9. Your Contributions do not violate any applicable law, regulation, or rule.
10. Your Contributions do not violate the privacy or publicity rights of any third party.
11. Your Contributions do not violate any applicable law concerning child pornography, or otherwise intended to protect the health or well-being of minors.
12. Your Contributions do not include any offensive comments that are connected to race, national origin, gender, sexual preference, or physical handicap.13. Your Contributions do not otherwise violate, or link to material that violates, any provision of this License Agreement, or any applicable law or regulation.Any use of the Licensed Application in violation of the foregoing violates this License Agreement and may result in, among other things, termination or suspension of your rights to use the Licensed Application.

By posting your Contributions to any part of the Licensed Application or making Contributions accessible to the Licensed Application by linking your account from the Licensed Application to any of your social networking accounts, you automatically grant, and you represent and warrant that you have the right to grant, to us an unrestricted, unlimited, irrevocable, perpetual, non-exclusive, transferable, royalty-free, fully-paid, worldwide right, and license to host, use copy, reproduce, disclose, sell, resell, publish, broad cast, retitle, archive, store, cache, publicly display, reformat, translate, transmit, excerpt (in whole or in part), and distribute such Contributions (including, without limitation, your image and voice) for any purpose, commercial advertising, or otherwise, and to prepare derivative works of, or incorporate in other works, such as Contributions, and grant and authorize sublicenses of the foregoing. The use and distribution may occur in any media formats and through any media channels.This license will apply to any form, media, or technology now known or hereafter developed, and includes our use of your name, company name, and franchise name, as applicable, and any of the trademarks, service marks, trade names, logos, and personal and commercial images you provide. You waive all moral rights in your Contributions, and you warrant that moral rights have not otherwise been asserted in your Contributions.We do not assert any ownership over your Contributions. You retain full ownership of all of your Contributions and any intellectual property rights or other proprietary rights associated with your Contributions. We are not liable for any statements or representations in your Contributions provided by you in any area in the Licensed Application. You are solely responsible for your Contributions to the Licensed Application and you expressly agree to exonerate us from any and all responsibility and to refrain from any legal action against us regarding your Contributions.We have the right, in our sole and absolute discretion, (1) to edit, redact, or otherwise change any Contributions; (2) to recategorize any Contributions to place them in more appropriate locations in the Licensed Application; and (3) to prescreen or delete any Contributions at any time and for any reason, without notice. We have no obligation to monitor your Contributions.

8. LIABILITY8.1  Licensor takes no accountability or responsibility for any damages caused due to a breach of duties according to Section 2 of this License Agreement. To avoid data loss, You are required to make use of backup functions of the Licensed Application to the extent allowed by applicable third-party terms and conditions of use. You are aware that in case of alterations or manipulations of the Licensed Application, You will not have access to the Licensed Application.

9. WARRANTY9.1  Licensor warrants that the Licensed Application is free of spyware, trojan horses, viruses, or any other malware at the time of Your download. Licensor warrants that the Licensed Application works as described in the user documentation.9.2  No warranty is provided for the Licensed Application that is not executable on the device, that has been unauthorizedly modified, handled inappropriately or culpably, combined or installed with inappropriate hardware or software, used with inappropriate accessories, regardless if by Yourself or by third parties, or if there are any other reasons outside of MAXION LTD's sphere of influence that affect the executability of the Licensed Application.
9.3  You are required to inspect the Licensed Application immediately after installing it and notify MAXION LTD about issues discovered without delay by email provided in Contact Information. The defect report will be taken into consideration and further investigated if it has been emailed within a period of ninety (90) days after discovery.9.4  If we confirm that the Licensed Application is defective, MAXION LTD reserves a choice to remedy the situation either by means of solving the defect or substitute delivery.
9.5  In the event of any failure of the Licensed Application to conform to any applicable warranty, You may notify the Services Store Operator, and Your Licensed Application purchase price will be refunded to You. To the maximum extent permitted by applicable law, the Services Store Operator will have no other warranty obligation whatsoever with respect to the Licensed Application, and any other losses, claims, damages, liabilities, expenses, and costs attributable to any negligence to adhere to any warranty.
9.6  If the user is an entrepreneur, any claim based on faults expires after a statutory period of limitation amounting to twelve (12) months after the Licensed Application was made available to the user. The statutory periods of limitation given by law apply for users who are consumers.

MAXION LTD and the End-User acknowledge that MAXION LTD, and not the Services, is responsible for addressing any claims of the End-User or any third party relating to the Licensed Application or the End-User’s possession and/or use of that Licensed Application, including, but not limited to:(i) product liability claims;(ii) any claim that the Licensed Application fails to conform to any applicable legal or regulatory requirement; and(iii) claims arising under consumer protection, privacy, or similar legislation, including in connection with Your Licensed Application’s use of the HealthKit and HomeKit.

You represent and warrant that You are not located in a country that is subject to a US Government embargo, or that has been designated by the US Government as a "terrorist supporting" country; and that You are not listed on any US Government list of prohibited or restricted parties.

12. CONTACT INFORMATIONFor general inquiries, complaints, questions or claims concerning the Licensed Application, please contact:

13. TERMINATIONThe license is valid until terminated by MAXION LTD or by You. Your rights under this license will terminate automatically and without notice from MAXION LTD if You fail to adhere to any term(s) of this license. Upon License termination, You shall stop all use of the Licensed Application, and destroy all copies, full or partial, of the Licensed Application.

14. THIRD-PARTY TERMS OF AGREEMENTS AND BENEFICIARYMAXION LTD represents and warrants that MAXION LTD will comply with applicable third-party terms of agreement when using Licensed Application.In Accordance with Section 9 of the "Instructions for Minimum Terms of Developer's End-User License Agreement," Apple's subsidiaries shall be third-party beneficiaries of this End User License Agreement and — upon Your acceptance of the terms and conditions of this License Agreement, Apple will have the right (and will be deemed to have accepted the right) to enforce this End User License Agreement against You as a third-party beneficiary thereof.

MAXION LTD and the End-User acknowledge that, in the event of any third-party claim that the Licensed Application or the End-User's possession and use of that Licensed Application infringes on the third party's intellectual property rights, MAXION LTD, and not the Services, will be solely responsible for the investigation, defense, settlement, and discharge or any such intellectual property infringement claims.

This License Agreement is governed by the laws of the United Arab Emirates excluding its conflicts of law rules.

17.1  If any of the terms of this agreement should be or become invalid, the validity of the remaining provisions shall not be affected. Invalid terms will be replaced by valid ones formulated in a way that will achieve the primary purpose.17.2  Collateral agreements, changes and amendments are only valid if laid down in writing. The preceding clause can only be waived in writing.